The Freelance Graphic Designer: Is it right for me and where can I find jobs?

By Mackenzie Rose

Many of those skilled in graphic design allow it to take a backseat to full or part time careers. Nearly 25% of all graphic designers are freelance; however, many of those same individuals work with graphic design in addition to a salaried job in design or in another occupation altogether. Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print, electronic, and film media using a variety of methods such as color, font, illustration, photography, animation, and various print and layout techniques.

When considering taking on freelance work in graphic design, understand that some 200,000 designers are employed full-time by large advertising, publishing, or design firms. Firms that require additional graphic designers are generally particular about work arrangements and work schedules, and may not be able to accommodate some of your work preferences. Consultants and freelance designers tend to work longer hours and in smaller, more congested, environments. Companies want to get the most for their contracts so expect good pay, but recognize your probable work environments.

The Skills

A bachelor’s degree is required for most entry-level and advanced graphic design positions. Bachelor’s degree programs in fine arts or graphic design are offered at many colleges, universities, and private design schools. Most curriculums include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and Web site design. In addition to design courses, a liberal arts education that includes courses in art history, writing, psychology, sociology, foreign languages and cultural studies, marketing, and business are useful in helping designers work effectively.

There are currently roughly 270,000 graphic designers nationwide. Employment is expected to grow about 7 to 13% over the next year and ardent competition for jobs is expected; individuals with a bachelor’s degree and knowledge of computer design software, particularly those with Web site design and animation experience will have the best opportunities. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services. Last year, the median annual earnings for wage and salary graphic designers were $39,900, yet those who labeled themselves as freelance earned an average of $60,000, and many veterans in the field earned upwards of $100,000 a year. Consider your options in the field; if you are just starting out, take the safe path and start small with freelance graphic design to earn extra income on the side. Once you gain the experience, moreover the reputation, offer your specialized design services and prepare yourself for a successful career as a freelance graphic designer.

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Source: U.S. Department of Labor: Bureau of Labor Statistics